What is Oasis?
The Oasis Institute is a national non-profit organization headquartered in St. Louis with a mission to enrich the lives of older adults through the arts, history, technology, current events, health, exercise, volunteer engagement, and more. For over 40 years, Oasis classes and activities have played a vital role in enhancing the lives of older adults. With seven locations across the country, we offer programs in more than 200 communities through a national network of over 800 partners in 47 states. The national office, St. Louis Oasis, additionally serves select administrative needs of Oasis Centers across the country.

What is Oasis’s Relationship to the BJC HealthCare System?
After operating for many years as part of Barnes-Jewish Hospital (BJH), in September 1998, The Oasis Institute incorporated as an independent Missouri nonprofit public benefit corporation. The Institute and BJH still maintain a close relationship. The organizations entered into an agreement that provides for Institute staff in St. Louis, Missouri to be employed by BJH and utilized by the Institute. That means BJC’s benefit package is Oasis’ benefit package! The Institute reimburses BJH for 100% of the associated employee salary and benefit costs. In addition to this employment arrangement, The Institute is a key strategic partner with BJC’s Community Health Improvement department (CHI), offering Oasis programs to older adults throughout BJC’s catchment area, with a particular focus on the under-served communities in the BJC footprint as a part of BJC’s overall strategy to reduce disparities in health outcomes. If you are interested in applying for this position, you will be directed to apply through the BJC HealthCare System’s (BJC) job application portal.

Purpose
St. Louis Oasis seeks a Marketing Manager to report to and support the National Director of Marketing acting as a bridge between the director's strategic vision and the implementation of marketing efforts. The Marketing Manager will develop, execute, and measure strategic marketing and communications plans to support Oasis’ mission and program enrollment goals, boost our brand presence, and attract new participants to increase class participation. The position requires strong analytical skills that lead to data-driven decisions, professional experience in planning sales and advertising campaigns, experience using CMS such as WordPress, and email marketing campaigns using MailChimp. Any experience in graphic design is a plus. This position reports to the National Communications and Marketing Director.
 
Salary Range: $55,000–$70,000

Responsibilities

• Review grant budgets and create marketing plans, including recommended media purchase, PR efforts, etc.; evaluate campaign performance, and include follow up metrics to inform strategic decisions.
• Manage and coordinate ad purchase and placements with various media outlets
• Work with marketing director to improve SEO, including using Google analytics, Google ad words, and WordPress
• Work with the Marketing Director to develop and implement participant acquisition strategies for specific Oasis locations and/or programs to increase awareness of the organization, program participation, and donor stewardship.
• Using MailChimp, create weekly eblasts for St. Louis Oasis and Oasis Everywhere; support Oasis teams with specific eblast needs (tutoring newsletter, donor communications, etc.); update campaigns, create emails, and maintain lists and files.
• Create written communications pieces to serve a variety of purposes for the organization for various audiences (blog posts, class description, website content, messaging for eblast, social media, annual reports, etc.)
• Act as a liaison between the marketing team and other departments (health, technology, programs, tutoring, and development), coordinating efforts and reporting back to the director.
• Serve as a liaison between Oasis and external contractors, including PR firms, graphic designers, etc.

• Have demonstrated experience in collaborative work and managing multiple workflows and projects.
• Have a great eye for photography and videography.
• Bring fresh ideas for campaigns, strategies, and channels, offering solutions to improve marketing effectiveness.
• Conduct market research, analyzing competitor strategies, and identifying trends that can be leveraged.
• Remains focused on work priorities during times of change and maintains a positive outlook in uncertain times/stressful situations.
  
  Required and Preferred Qualifications

• Bachelor's degree, preferably in marketing, business administration or related field
• 5+ years of experience marketing, preferably in a fast-paced environment.
• Strong understanding of marketing principles, digital marketing strategies, and social media platforms.
• Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Google Ads, Facebook ads).
• Excellent communication skills, both written and verbal.
• Ability to work independently and collaboratively in a fast-paced environment.
• Excellent time management and organizational skills, with the ability to manage multiple projects and meet deadlines.
• Copywriting experience or interest in content writing
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, and InDesign)
• Strong understanding of design principles, including layout, typography, color theory, and branding
• HTML/CSS basic knowledge of web and HTML email standards
• Video production and editing skills
• Experience managing or contributing to social media channels for a brand
• Experience working with a print shop and packaging files for print